Color Black
Thursday, July 29th, 2010Color Black
When Black is not Black
All rules have their exceptions. CMYK is no different. All the issues that we discussed above do not apply to a selected group of Metallic inks, since it is very difficult to blend non-metallic inks to get silver, gold or any other metallic color. But what about black? You would think that a CMYK combination of C0% M0% Y0% and K100% would give you black - right? The answer is NO.
So when your design calls for rich black, do not accept what you see on the screen. Rich black is the usage of all 4 process colors: Cyan, Magenta, Yellow and Black together. 4 passes of ink building upon each other creates a deeper black than simply using one pass of black. To maximize the quality of the black color, make sure you set up the CMYK values to C65% M53% Y51% K100%.
Black Text
Black text should not be created out of more than one color, especially small and thin type. Printing in register would be extremely difficult if black text was created out of more than one color.
Black TEXT should be created out of only one color Black.
Use Overprint to print text over colors.
Do not print black text over Very Dark colors.
Rich Black (CMYK black) should be used for very large solid areas. Use C65% M53% Y51% K100%.
Use the same CMYK Black values as in photos and the background if placed against a black background.
Photoshop - Set Custom CMYK Color Conversion - Set Black generation to maximum.
Use the same values for Black if being used in background and photos.
About the Author
Sophie Charalambous is a Marketing Director at BargainPrinting.com (http://www.bargainprinting.com). BargainPrinting.com (http://www.bargainprinting.com) uses state-of-the-art equipment and an all digital workflow to provide professional quality printing, mailing and design solutions. Located in New York City, BargainPrinting.com (http://www.bargainprinting.com) offers print buyers nationwide competitive prices, fast turnaround and above all Fanatical Customer Service. The proprietary tools and technology on the web store makes ordering easy, fast and rewarding for all customers.
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